Work Experience
Lectrix • Remote
Sr. Digital Designer • January 2022-January 2025
• Designed marketing materials for campaigns (eBooks, whitepapers, brochures, case studies, infographics, etc.).
• Managed the complete lifecycle of a website project, including sitemap planning, wireframing, visual design and WordPress development, delivering the final product on time and to spec.
• Designed and implemented email templates in Hubspot, Active Campaign, SharpSpring and Pardot.
• Designed and built landing pages for marketing campaigns.
• Created graphics for client’s social media accounts.
• Designed visually compelling assets for webinars, including event branding, presentations, and promotional materials, driving engagement and ensuring cohesive branding.
LRG Marketing and Communications Inc. • Nyack, NY
Art Director • June 2017-January 2022
• Ideation and creative direction of visual marketing, advertising and branding communications for digital, print, social media and user experience design projects.
• Meticulously followed client brand guidelines to enable brand consistency across campaigns and marketing programs.
• Designed and built 7+ websites in Wordpress and Hubspot.
Graphic Designer • June 2016-June 2017
• Designed and built 3 websites using Hubspot’s COS platform.
• Design wireframes and graphic assets for websites.
• Produced inbound marketing materials for clients.
Assistant Graphic Designer • October 2014-June 2016
• Designed and developed websites for LRG Marketing, inFusion and MediaMax in WordPress.
• Assisted in producing inbound marketing materials for clients.
Independent Contractor • July-October 2014
Education
Kutztown University of Pennsylvania
Bachelor of Fine Arts in Communication Design
Advertising and Interactive Design
Certifications
Hubspot
• Growth-Driven Design
• Inbound
• SEO
• Content Marketing